Paths help to direct different audiences to different lander-offer combinations.
Steps to create a path:
Step 1: Click Paths in the Rules dropdown menu.
Step 2: Click Create New Path.
Step 3: Either choose Select Paths from the existing ones or click the +Path button to create a new path.
Step 4: Click the +Lander/+New Lander to add an existing lander or create a new lander.
Click the +Offer/+New Offer to add an existing offer or create a new offer. Please do not forget to toggle on the path and adjust its weightage if you are using multiple paths.
Step 5 (Optional): Click the +Rule to add cloaking rules to your paths. If you are not familiar with the cloaking concept, please read this. Click Save to create the new path.