Offers are what you are promoting to your audience.

Steps to create a new offer:

Step 1: Click the Offers in the Elements dropdown menu.

Step 2: Click the Create New Offer button.

Step 3: Fill in the necessary information, especially the offer URL and click Save. To understand the tokens/parameters in the offer URL, please click here.

If you are not familiar with the tokens in the offer URL, please check here for more information.