The Basics

When we buy traffic from a traffic source, typically, the visitors are first served with the ads, which can be a banner or a pop landing page. If the visitors click through the ads, they are clicking on the tracking URL. They will be redirected to one of the paths by AT. The paths can be containing a single lander-offer combination or various lander-offer combinations.

The number of visitors is decreasing throughout the whole process. Our target is to maximize the number of visitors who reached the final step and converted on the offer page.

With this overall structure in mind, we will be looking at the individual components involved. This guide will go through the steps of setting up these components.